Modern-day marketing heavily relies on visual presentation. As long as your business is visually pleasing to the consumer’s eye, it will have a better chance of luring them into buyers, helping you turn more leads into customers.
So, given that social media is the ideal platform for visual marketing, it’s a critical component within the marketing sector, helping businesses to build their brand identity and capture larger audiences for exponential growth.
Ultimately, business owners must focus especially on social media marketing to give themselves a better chance.
With the advent of tools like TikTok, and Facebook reels, the attention span of consumers has also reduced dramatically. So, marketers have a shorter time to impress their audience and convert leads.
That’s where high-quality graphic designs become critical for social media visual marketing. Already nearly 70% of companies believe visual marketing is the way forward for them, so they have made it a part of their content marketing plan.
Ultimately, graphic designers must equip themselves with the best graphic design techniques to ensure their content stands out in a competitive social media market.
So, in this post, we will talk about the best graphic design for social media strategies. Find out how to give yourself an edge over your competitors and excel in social media marketing.
Any graphical content you see can be considered social media design. Whether infographics, images, stories, etc., it’s all part of social media content. So, when content visually appeals to consumers, they are more likely to explore the business and respond better.
Moreover, poorly designed content can have adverse effects as it disrupts the overall aesthetics of your web design. It also means that graphic design for social media should incorporate factors that contribute to the success of the content.
For instance, before starting with the graphic design phase, it’s important to evaluate the following:
This evaluation will help designers create more accurate and appealing graphic designs for social media posts, helping businesses capture their desired digital market.
Once you have established the basic evaluations for your potential graphic design, you can move on to the following tips to make your designs more effective for your audience. Here are a few areas that should help.
Your graphic design heavily relies on the thought process. Planning your visual strategy properly will support your design phase and help you create the best graphic design for social media posts.
When it comes to enhancing your design, businesses must focus on the design’s narrative, timings, and purpose. Strategically placing various design elements can help capture the audience’s attention and make your campaigns more appealing.
So, developing a visual strategy is, therefore, a starting point for any graphic design campaign. Typically, social media visual strategies include the following aspects.
Covering these areas will give you a better direction and help you create the right content for your social media audience.
A great design isn’t always about flashy content and captivating images. Instead, it should include the basic design principles to succeed. So, it’s a good idea to know your design basics; if you don’t know them, it’s better to learn about them first.
Some of the basic design techniques include the following aspects:
Knowing the basic design techniques can take a long way in designing efficient and to-the-point graphics for social media.
There are several tools for graphic design, but that doesn’t mean you should get carried away. Moreover, several web-based tools allow you to create instant catchy graphics for social media.
Likewise, instead of designing everything from scratch, it’s a good idea to use the available resources and ready-made vectors to make your work simpler and more efficient.
Typically, graphic designers prefer free design templates and tools available online. For example, you could use free images, vectors, and templates from websites like Shutterstock, Unsplash, Pexels, and many others.
The post format is pivotal for its success. Depending on the social network you might be using, you can opt for various design formats. It also affects the color palette, size, and timing of your social media post.
Deciding on a format early is important because it directs how you create design flows in your graphical posts. Likewise, if you want to publish the same post in multiple formats, you may need to resize and reformat the image according to the platform.
It’s a good idea to create a design that can be easily optimized and modified to different formats. This way, you can reduce design work and ensure that each of your platform posts is suited for a specific audience for your brand.
In social media posts, it’s important to let the pictures talk. So, avoid overloading your graphic design with text. Previously, Facebook ads could not have more than 20% text. The idea was to engage the audience with images and pictures.
Even if you need text, you can always add it in captions and alt texts. In cases where text is important, for instance, a sales offer or a discount deal, make sure to effectively use typography to maximize the impact of your post.
If you’re making a series of social media posts, it’s better to prepare multiple design templates beforehand. This way, you can use the templates and save time in the long run. Pre-made templates are ideal for making quick social media posts, and it also helps you create a theme for your social media posting campaigns.
High-contrast graphics help you elaborate the images and text in your posts. It makes it easier to distinguish multiple design elements and helps create a balance between lighter and darker shades.
Low-contrast posts are generally subdued, so they don’t catch the reader’s attention as they scroll through their pages. At the same time, make sure to use the right color tones to avoid overdoing your design.
Using the latest design trends is a good idea because it helps present your brand as a modern and up-to-date business. Here, you must strike the right balance between your brand principles and the current design trends.
For instance, using clear CTAs and using trendy design themes is the way forward for social media posts.
Each of your designs should clearly mention your brand. Graphic designers often seek innovative ways to post new content. While it’s good to be creative, it’s critical to add your brand name and a touch of personal brand touch to each post.
You can do that by adding your company name, logo, or slogan to make sure that people relate to your brand every time they see the post. Since social media posts are quickly shared across platforms, branding your posts can be a great option to quickly market your brand to a larger audience.
Since the majority of social media runs on mobile devices, there is limited screen space for the users. So, it’s better to use minimal design elements and keep your posts simple and to the point. To make sure that your posts are minimalistic, you must consider the following points:
Social media users generally have a shorter attention span. So, they are not likely to focus on tiny design details. Therefore, your efforts can often go wasted if you try too many things in a single post.
It’s not a bad idea to seek inspiration from your competitors. It helps in understanding the current design trends and allows you to create posts that run well in social media circles and SEO platforms.
Here, it’s not about copying a design style. Focusing on competition keeps you on your toes and helps you make better choices for color palettes, font styles, contrasts, and post formats.
Graphic design is a vast field, and there are several technical aspects to it. Especially when it comes to social media posts, there are endless opportunities for graphic designers. However, focusing on the design basics mentioned in this post can give you a headstart in creating engaging and effective social media posts for your business.